DEXTER Vice-President at the Business Excellence Forum in Marbella on January 17

The vice-president of DEXTERAlfonso Merlos will be speaking at the forum "The excellence of the entrepreneur as a service leader", which will be held in Marbella on the morning of 17 January under the auspices of the Spanish Association of Business Friends.

            The conference will address the figure of the entrepreneur and senior executive as a source of inspiration and a driving force for the generation of wealth and contribution to the common good. It will also focus on their ability to generate not only a personal brand but also a 'corporate brand' in a society and markets that are increasingly dominated by communication and marketing.

            Alfonso Merlos will be joined by lawyers, consultants, architects, entrepreneurs and a number of patrons and philanthropists who have used and continue to use part of the wealth they produce to help social causes.

            The vice-president of DEXTER has pointed out that "Our participation in this forum ratifies the visibility and leadership of our company, which from its headquarters in Marbella and operating throughout Spain, with major international backers, is making a strong contribution to creating the 'Costa del Sol brand'. We will try to shed light on the cosmopolitan vision that investment funds bring to our country, has concluded the second executive of DEXTER.